Many small to mid-size business owners wonder whether they should hire out their marketing services. Usually, the business wants to provide an authentic public image for the company, and wants to find someone who will translate the spirit of the business into an online presence. While hiring a full time in house marketing director will provide this level of intimacy with your company’s inner workings, it is also a big responsibility that will increase your overhead.
Marketing directors are often managing so many marketing tasks that’s it’s impossible to give digital marketing enough attention. Innovating and trying new strategies may fall to the back burner. There are so many opportunities for getting noticed with digital marketing!
You can view your contracted marketing director as your go-to for communicating your business goals. They will work with you to create a strategy with concrete marketing plans.
Software and Subscriptions
Digital marketing agencies carry subscriptions to mar-tech software tools and marketing programs that allow them to mine data and find the most effective ways to target their efforts
It’s helpful to review the impact of marketing efforts on a regular basis. An outsourced marketing group will provide regular reporting (often monthly) that will allow you to see progress toward your business goals.
Do you feel “tunnel vision” from being too close to your business? Do you have a clear answers ready when people ask about your business? An outside perspective will help you translate your message to your target audience using data and unbiased ideas.
Marketing outsourcing companies enjoy the freedom of using their budgets to hire the best sub-contractors for specialized jobs as needed. An agency’s job is to find the best way to get the job done. This may mean drawing on their network of professionals in areas like animation, videography or custom web development. It’s like having an entire marketing department on an as-needed basis.
An integrated strategy allows for effective marketing campaigns and better results at a fraction of the cost of unguided online advertising. Marketing firms can provide this strategy and execution. Unsure of how to integrate your marketing efforts and start measuring results? Get in touch! We can talk about what you’ve done so far and whether Zenbox Marketing can help you move forward.